Lavish helps Crisis help Londoner’s discover hidden treasures!

Creative services specialists Lavish are working with Crisis on the largest ever campaign and promotional materials in support of this year’s Crisis Winter Walkabout, being held on 28 December 2006.

The campaign is backed by posters, a direct marketing piece, web banners, electronic mail, press adverts and Christmas card stickers for children. In addition to this, Lavish will also be filming this year’s Walkabout to make a short movie that will be streamed online after the event.

This annual event is in its third year, and will take the form of a sponsored treasure hunt for the first time. The route for the treasure hunt will include the City of London and Southwark, and along the banks of the river Thames, taking in familiar London landmarks. The theme of the campaign is ‘Discover the hidden treasures of London’.

Stacey Clegg, Managing Director of Lavish comments, “Having been involved in the Winter Walkabout since its inception, it’s great to see the event becoming more popular every year. This year’s treasure hunt theme really means that all the family can get involved - there are even special clues for the kids. It’s a great event and we are proud to support Crisis again this year, with the biggest awareness and support campaign yet”.

Crisis Events Fundraising Executive, Liz Brinsdon adds, “It’s fantastic to have Lavish on board again. The success of the event is dependent on a really strong design that will work across all elements of the campaign, and Lavish have come up with a great concept again for 2006.”

The Crisis Winter Walkabout is aimed at families of all ages, and participants can sign up online at www.crisis.org.uk/winterwalkabout or call 020 7426 3825.

About Lavish
Founded in 2001 by Stacey Clegg and Gareth Madge (Madge), Lavish provides high quality creative services to agency and direct clients.

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