London, 9 April 07

I’m too sexy for my car...

Sexy Green Car Show
Lavish has recently completed a project to develop an exhibition stand for the Sexy Green Car Show for one of our clients, a major London-based design agency.

The Sexy Green Car Show was recently held at The Eden Project in Cornwall.

The transport sector is the third largest source of carbon dioxide emissions in the UK, and the only sector where emissions are expected to be higher in 2020 than in 1990. Despite the rise and rise of air travel, by 2010, 85% of these emissions will still come from road transport.

Cars of about the same size in the same class vary hugely in efficiency: the Society of Motor Manufacturers and Traders has worked out that if everyone switched to the most efficient car in the same class, emissions from cars would fall by 30%. Exciting new developments in fuels, engines, aerodynamics and ultra-lighting all have the potential to make cars much more efficient...and they’ll be here all the quicker if we demand them.

Government schemes, such as the new fridge-type efficiency labels on cars, car tax bands based on emissions, and congestion charges are there to help us all make better choices, but what underlies the policy? What is a hybrid? Can we really grow our own oil wells? What about hydrogen? When is a dead car a good car? Does eco-driving really work? Is it better to drive with the air-conditioning on or the windows open?

Lavish looked after all of the production requirements for our client.

For more information, contact Stacey Clegg at Lavish.

About Lavish
Founded in 2001 by Stacey Clegg and Gareth Madge (Madge), Lavish provides high quality marketing and creative services to agency clients and brand owners.

(T) 020 3176 0570
(M) 07866 424249
(E) enquiries@lavishassociates.co.uk